-The Diplomat observes protocols, conforms to standards, often speaks in favorite phrases. Sin is hurting others.
"Well, just make sure I stick with the program, and that nobody gets mad at me because I do something stupid."

-The Diplomat values cooperation and avoidance of inner and outer conflict.
"I hate it when people cut me off in traffic.  It’s so rude."

-The Diplomat seeks membership and status in small groups. S/He is aware of trends and tries to remain true to the accepted norms.
"I hope to be able to save enough money to buy a new Prius and maybe get my own place."

-Individualists are focusing more on “being and feeling” rather than doing.
"An experience of whole, natural foods where customers can honor their social convictions."

-Individualists celebrate differences and honor the interpretation of others.
"It bothers me when people disrespect the unique views of others.  We all have our way of seeing things."

-Individualists see that experiences can be different for others based on that person’s interpretation.
"I want to create an experience which honors the many differing needs of our customers."

-Experts usually see other people’s preferences as unimportant variables.
"I don’t really deal with customers, so you’d have to ask someone else"

-The Expert believes him/herself to be the master of the single, correct  answer.  They depend lesson others’ judgments and more on their own.
"I get really annoyed when people who don’t know what they’re doing start messing around with my work"

-The Expert is concerned with setting him/herself apart from the pack by demonstrating a mastery of his/her chosen field.
"I bring a lot of experience with database programs, so I’m hoping to use my unique talents to help streamline your systems."

-Achievers are focused on expediency and responsibility.
"Fast, efficient service."

-Achievers are focused on getting things done with responsibility and expediency.
"I hate it when people don’t do their share.  We have some people here who do not give it their all."

-Achievers are goal oriented and often focus on one- to three-year time horizons.
"My goal is to make Whole Foods the most efficient and successful grocery store in the region within the next three years."

-The Strategist believes in the importance of living out convictions and principles.
"The possibility of shopping in a place which honors their deeply held values."

-The Strategist believes that higher development is important and should be pursued with vigor.
"I am deeply disappointed when people fail to work to live up to all they can be as a human being."

-The Strategist feels deeply the need to fulfill universal principles of justice, tolerance and the dignity of all people.
"I want to lead Whole Foods to support essential principles on today’s society."

-The Alchemist has moment-to-moment appreciation and awareness of the essence of another’s action logic
"To be totally there with them at that moment…wow!  What an incredible thing to be a part of."

-The Alchemist recognizes that polarization between good and evil—victory and defeat, sacred and profane is created by our own jousting with the world.
"I don’t think anything really makes me angry. It’s all part of the painting that makes us human and allows us to experience one another wherever we are."

-The Alchemist requires no official role but to listen with a sense of wonder.
"To touch the numinous essence that is for as long as it takes but no longer."